Consulting and project management for the co-creation between the „Elevator Boys“ and the breakfast brand “Wholey” from contracting over planning of social media postings and launch event to execution of retailer activations with Rossmann and Kaufland.
Co-Speaker at the “DMEXCO” conference in 2023 regarding the topic “Influencer Marketing from 3 different perspectives”. And Co-Speaker at the “Digital Marketing Days and Total Video 2023” on the topic “How to Influencer Marketing 2024”.
Creation of detailed cross-country Influencer Marketing guidelines for the brands Taft, got2b, Perwoll and Gliss including influencer campaign steps, selection criteria, contracting guidelines, campaign concepts and briefings as well as evaluation criteria.
Crafting social media concepts for Westwing’s global Christmas and Brand Campaign, including influencer selection. Analyzing Instagram, LinkedIn and Podcast campaigns and creation of KPI based reportings as well as learning and concept derivations. Leading TikTok agency coordination for a global Westwing TikTok campaign.