About Us
With our extensive experience in artist management and comprehensive business expertise, we collaborate to create strong brands. Our goal is to reinforce established brands with artists as their public image, and to transform artists into personal brands.
USP
Vision
Mission
We focus on building strong brands – whether by developing existing brands with cross-channel concepts and strategies, using artists as faces, or transforming artists into individual personal brands. Our extensive brand and artist expertise allows us to create unique connections that promote sustainable success for both established brands and emerging artists.
TRANSPARENCY • teamspirit • VULNERABLE TRUST • fairness • TRANSPARENCY • teamspirit • VULNERABLE TRUST • fairness • TRANSPARENCY • teamspirit • VULNERABLE TRUST • fairness
Founders
my name is
Theresa
Co-Founder
My name is Theresa,
I’m 35 years old and based in Düsseldorf.
I’m a Marketing Manager (Master of Science) and Speaker. After 6 years of hard work and many learnings at L’Oréal and Henkel, I was finally ready to fulfill my dream. That’s why I’m now able to call myself Co-Founder and Managing Director of Attached Agency.
The last years I worked for beauty brands such as Maybelline New York, L’Oréal Paris, got2b and Schwarzkopf. After shaping these brands with cross-touchpoint campaigns, it’s now my time to help artists create their own brands.
My passion is to funnel creative concepts in data-driven and optimized frames.
I create synergies in everything I do. That’s why I want to help brands and artists stand out with their unique traits in a world where everyone is overloaded. My mission is to create personal brands with substance while everything else is increasingly moving faster.
My name is Mona,
I‘m 34 and I‘m based in Los Angeles.
I’m a Media Manager (Bachelor of Arts), Writer and Artist Manager. And now and most importantly: Co-Founder and Managing Director of Attached Agency. 14 years ago I started my career as a TV Editor. I have travelled the world documenting real life stories.
Now I am ready to write my own story and to tell YOURS.
From 2020-2023 I worked for Heidi Klum and her daughter Leni. Now is the perfect time to bring my dream to life: My own Agency. I‘m a self-proclaimed expert on everything aesthetically-pleasing.
It’s my mission to create high-quality personal brands with substance in a world full of Copycats and help people find their visual language and bring their visions and ideas to life.
my name is
Mona
Co-Founder
THINK ANYTHING, Create Everything. • THINK ANYTHING, Create Everything. • THINK ANYTHING, Create Everything. • THINK ANYTHING, Create Everything. • THINK ANYTHING, Create Everything. • THINK ANYTHING, Create Everything. • THINK ANYTHING, Create Everything. • THINK ANYTHING, Create Everything. •
Team
Hey there, my name is
Lara
Senior Artist Manager
My name is Lara,
I’m 28 years old, based in Münster and have been working in the social media industry for over 4 years now.
I got into it during an internship semester of my Bachelor’s degree in International Business Management, where I discovered my passion for artist management, which I can combine wonderfully with my love for fashion and beauty. In my job, I am particularly enthusiastic about innovative and exciting campaigns with clients who become “Lovebrands” for me and our artists, as well as the development of our talents into unique personal brands.
Fun fact about me: I have acted as a waitress in the German tv series „First Dates Hotel“ for the last 3 years and worked as an IHK-certified security guard for 2 years in Berlin.
My name is Jana,
I am 29 years old and based in Aachen. As a Marketing & Brand Manager I am combining business psychology (Bachelor of Science) and Digital Management (Master of Arts) to create emotional brand experiences.
After 5 years of experience in Marketing and Brand Management at Deutsche Telekom, L’Oreal and BABOR, I decided to work as a Marketing Freelancer working for and consulting Brands as well as Artists.
My passion lies in creating deep emotional connections between brands and consumers by developing data-based communication strategies that emotionalize brands and make artists stand out.
As an Artist Manager I create and implement integrated marketing and content concepts that captivate, connect & convert.
my name is
Jana
Artist Manager
Hey there, my name is
Gina
Artist Manager
Hi, I’m Gina,
29 years old and based in Cologne.
With eight years of experience in influencer marketing, I’ve spent most of my career working on the brand side of the industry – both at an agency, where I developed and managed influencer marketing campaigns for brands, and most recently at the fashion brand Hey Marly. This has given me a strong understanding of how brands think, what makes partnerships successful, and how to create collaborations that feel authentic and meaningful.
I’ve always loved social media and everything that happens around it, but what I’ve enjoyed most throughout my career is working with people, building relationships and bringing the right people and brands together.
For me, Artist Management is the perfect opportunity to combine what I already know and love with something new: working closely with artists, understanding their individual strengths, creating the right opportunities for them, and building strong, long-term relationships with brands.
Hi, I’m Emily,
26, based in Barcelona.
With a Master’s in Fashion & Luxury Marketing and experience in PR and Social Brand Management at Dior Beauty, I’ve found my place in communication and public relations.
I’m passionate about fashion, beauty and strong aesthetics, but even more about people and culture. What really drives me is working with people, shaping stories that feel true, and finding talent, press and brand fits that actually feel right.
I care about the details, the energy, and the relationships behind the scenes. For me, it’s always about creating connections that make sense and that last. I always try to bring a positive energy to the room with good vibes, curiosity, and an open mind.
my name is
Emily
Junior PR Manager
my name is
Klara
Executive Assistant
My name is Klara
29, based in Hamburg.
I started my career in 2015 at ProSiebenSat.1 in artist management and gained hands-on experience through internships in social media marketing, as well as freelance content creation while completing my Bachelor’s degree in Media Management.
After graduating, I worked as an Artist Manager and later as a Senior Artist Manager, before moving to an international agency as an Influencer Marketing Manager, where I combined media, artists, and brand strategy.
Today, as Executive Assistant at Attached, I bring all these experiences together to support the team and artists we work with—keeping the big picture in mind, creating structure, and ensuring projects run smoothly in a collaborative and positive environment.
Hi, I’m Pascale,
26 years old and based in Munich.
After studying Journalism and Digital Storytelling, I spent the past four years working as a TV editor for a ProSiebenSat.1 production company. During this time, I was able to contribute to exciting formats such as Germany’s Next Topmodel, Love is Blind Germany and, most recently, projects in the branded content field. What I enjoyed most was working closely with artists – supporting them and helping shape their stories.
I’m passionate about people: I love bringing out their potential and seeing them grow. At the same time, I’m fascinated by social media. How brands are creatively brought to life, capture attention and create authentic connections.
That’s why moving into Artist Management feels like a natural next step for me: It allows me to combine my background in storytelling, media production and social media with my passion for people. I’m excited to develop brand strategies together with our artists, support them on their individual paths, and build long-term, meaningful partnerships between talents and brands.
my name is
Pascale
Junior Artist Manager
my name is
Joelle
Assistant
Hi, I’m Joelle, 29, based in Berlin.
With more than five years of experience across journalism, broadcasting and social media, my work has always revolved around storytelling and understanding how ideas reach people. I started my career in journalism, working as a radio reporter and news presenter, and also appearing on television as a weather reporter while contributing to editorial teams behind the scenes.
Over time, my focus expanded toward social media and digital communication, where journalism, culture and brand storytelling increasingly intersect. I’m particularly interested in how brands, media formats and personalities build meaningful presence in digital environments.
My interests lie in digital culture, fashion and visual communication. I care about both the message and the aesthetic behind it, and I believe strong storytelling happens when authenticity, curiosity and a real understanding of the audience come together.
